Dan Ferrisi, Editor of Sound & Communications, chats with Jon Ackerman, Communications Director and Solutions Advocate with Mankin Media Systems, about how AV integrators must adapt to the worldwide changes resulting from the COVID-19 pandemic. According to Ackerman, integrators should look to shift their business in the direction of AV-as-a-service, emphasizing technology as an operational expenditure (OpEx) rather than as a capital expenditure (CapEx). He also touches on Mankin’s managed-services capabilities, alluding to its Guardian by Mankin program. Overall, Ackerman believes the future of AV integration is sound, but only if AV professionals are willing to fight inertia and adapt to the changing situation.
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