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L-Acoustics Builds Out Newly Formed Americas Division, Adds Key Leaders


L-Acoustics has appointed Alan Macpherson to head the newly formed Americas division, encompassing sales, application, support, fulfillment and finance activities for all countries in North, Central and South America. Alan will report to Laurent Vaissié, CEO of L-Acoustics, and Hervé Guillaume, CEO of L-Acoustics Group.

Macpherson brings to L-Acoustics more than two decades of managerial experience, primarily with Yamaha, where he most recently served as VP for Yamaha Corporation of America’s Integrated Marketing Group in Buena Park.

The company further builds upon its new division with the promotion of BJ Shaver to Business Development Director for the installation market and the appointment of William Cornell as Business Development Director for the rental market, both reporting to Macpherson.

Based in Tennessee, Shaver has spent more than seven years developing the southwestern US market as Regional Sales Manager for L-Acoustics. Meanwhile, Cornell comes to L-Acoustics after spending almost 15 years with d&b audiotechnik, where he built and managed sales operations in the Americas and rose to the position of CEO of the manufacturer’s US subsidiary.

“L-Acoustics is committed to supporting and growing our presence on the American continent,” Vaissié said. “As we navigate through one of the most challenging times for our industry, we feel incredibly fortunate to be able to bring onboard two of the most outstanding and respected industry veterans, Alan and William, and confirm the well-deserved promotion of BJ. I’ve already witnessed Alan’s unflappable attitude, personal commitment and long-term strategic outlook, which, combined with the unique ability to federate and inspire our teams, are the marks of a great leader.”

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