June 2015 Digital Edition



Did you hear that? Maybe not. In an industry focused on sound, our ears are important assets for day-to-day operations. Peter Mapp explains the prevalence of natural hearing loss, aka presbycusis, and how to cater your audio systems to those with impaired hearing.
By Peter Mapp, FASA, FAES


Digital Signage, Video, Audio

Sign Age: Cinema Sizzle

Movie theaters try to provide a little piece of Hollywood to every customer who walks through their doors. Our columnist explores some current advances in the AV technology behind cinema lobbies, such as Barco’s Lobby Domination solutions and Christie’s deployments at the Emagine Macomb Theater.
By Shonan Noronha, EdD

House of Worship, Business
HOW Business: Information Overload

Information overload is a phenomenon that spills into too many situations in our everyday lives. In this month’s column, David Lee recalls an almost-lost deal with a church board that was overwhelmed by too much technical information and suggests the key areas integrators should focus on when selling to the worship market.
By David Lee Jr., PhD

The Commish: Digital Signal Idio-Synchronicities Part 2

When dealing with digital video, oftentimes the signal passes, it doesn’t pass at all or, in the most annoying cases, video is intermittent. Determining where the problems are can be a daunting task. Our columnist shares a story that’s outside the box, in which an LCD TV manufacturer’s deficient quality management process led to unreliable and unfixable hardware.
By James Maltese, CTS-D, CTS-I, CQT

What Would You Do? More Red Flags?

There are a lot of moving parts when tackling a large-scale, and financially significant, installation, and communication between all parties involved is key. Our columnist shares his frustrating experience with a manufacturer that dodged the quickest solution: sending an email reply from an actual field engineer.
By Douglas Kleeger, CTS-D, DMC-E

NSCA POV: Preparing For The Busy Season

NCSA’s Executive Director shares how he conquers the busy season with best practices that can help handle the cyclical nature of the industry: namely, planning, expectation setting, project and labor management, and strategic partnerships.
By Chuck Wilson

This Message Is The Medium: Parallel Universes

Some systems integrators who spring up outside of mainstream companies make things up as they go, following the example of creators of such novel inventions as electric cars, spaceships, smartphones, balloons and sailboats. Much like Mary Shelley’s Doctor Frankenstein, they tinker and fail repeatedly in search of new heights, but eventually succeed at creating the next big evolution in the industry.
By Joseph Bocchiaro III, PhD, CStd, CTS-D, CTS-I, ISF-C

Digital Signage, Video, Business
Industry POV: Unlimited Engagement

Digital signage expands message outreach across industries, such as retail, banking and transportation. We explain how technical innovations and improvements push exponential growth in the AV world, and highlight why digital signage has never been more in demand.
By Lou Carulli

Installation, Video
Setting A Good Image

The corporate auditorium is usually the largest space a company has, and the least understood by employees. We detail an end-user-centric solution involving complex technology integration that was recently completed by integrator Ontario Shores, and highlights how the intended use of a system should impact its design.
By Dan Daley

Installation, Audio
The Times They Are A-Changin’

The Holland Performing Arts Center contains two separate venues: the Peter Kiewit Concert Hall and the Scott Recital Hall. A recent sound-system upgrade to the Peter Kiewit Concert Hall by Threshold Acoustics and Audio Logic Systems elevated its system from pure acoustical utility to a versatile and beefed-up amplified masterpiece.
By Jim Stokes

Digital Signage, Video, Business
Ditch The Critters & Crud

The great outdoors is in constant need of additional digital signage, but the two don’t always play nice together. Weather conditions, air-born attackers, grubby paws, sunlight and other factors can take their toll on exposed AV equipment, deteriorating displays and eventually making them useless. We run down some of the best, most cost-effective ways to protect your tech.
By Emilyann Girdner

Celebrating 60 Years Of Sound & Communications: The Industry Looks Back

In the second part of our 60th anniversary celebration, members of the commercial AV industry look back at technological innovations over the years and reflect on Sound & Communications’ role in keeping its readers informed and their businesses thriving.

Video, Business
Digital In The Desert

If you missed NAB 2015, or want to relive the experience, we offer a comprehensive overview of the coolest gadgets and gear from the biggest names in the industry, including the latest cameras, projectors, displays and more.
By Pete Putman, CTS

Video, Audio, Digital Signage, IT/AV, Business
InfoComm15 New Product Spotlight

More than 165 products fill 40 pages of the newest technology and latest software set to debut at InfoComm15.
Compiled by Anthony Vargas

AVent Horizon: UHD Is Picking Up Speed

NAB 2015 featured products and technology that are pushing the limits of display specifications to a whole new level. Resolutions are shooting up across the board thanks to the arrival of UHD/4K and higher and faster refresh rates. The industry is witnessing the transition as it progresses, and our columnist shares some thoughts on this changing technological landscape.
By Pete Putman, CTS

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