July 2016 Digital Edition


Sound Advice: Sound: It’s Not Just About Listening

There’s more to sound than just what we can hear. In this column, we discuss applications for ultrasound technology, the effects of unintended exposure to ultrasound and audible frequencies, and the unexpected effects of sound on our other senses.
By Peter Mapp, PhD, FASA, FAES

Sign Age: Be Visible, Be Seen

When placing a digital signage display, there are many factors to weigh in order to ensure the best return on investment. We take a look at how a recent Times Square signage installation factored in screen placement, foot traffic, obstructed views and other typical digital signage considerations.
By Shonan Noronha, EdD

House of Worship: Business: A Global Perspective

More and more houses of worship across the globe are utilizing AVL in their services and outreach. Our columnist shares some trends that he has observed as of late from his travels to worship spaces all over the world.
By David Lee, Jr., PhD

The Commish: The Rise Of Analytics

We highlight some recent improvements AV manufacturers have made to ensure more accurate device usage analytics and offer some suggestions for how integrators can capitalize on these advancements to provide clients with targeted information-gathering services.
By James Maltese, CTS-D, CTS-I, CQD, CQT

What Would You Do?: Manufacturers Take Note!

Manufacturers often try to keep consultants in the dark on dealer pricing, but they still want consultants to specify their products in system designs, despite not knowing the products’ actual cost. Our columnist makes the case for a new approach to this issue.
By Douglas Kleeger, CTS-D, DMC-E, XTP-E, KCD

InfoComm POV: The Eyes Have It

ANSI and InfoComm have just released a new standard, Display Image Size for 2D Content in Audiovisual Systems. InfoComm International’s Director of Standard tells you everything you need to know.
By Ann Brigida, CTS, CStd

NSCA POV: Why You Need An Onboarding Strategy

Everyone knows that hiring new employees can be a time-consuming, costly process. With that in mind, NSCA’s Executive Director shares some pointers for building an effective training strategy for your company’s new hires and how such a strategy can boost productivity and your bottom line.
By Chuck Wilson

Consultant’s POV: The Decision Makers

When it comes to high-end corporate installs, the people making the buying decisions are often not the people who will be using the system. However, the same cannot be said of high-end residential customers, who often have a greater appreciation for technology as an investment. We offer some tips for dealing with both of these types of decision makers.
By John Mayberry

Industry POV: Audio In Themed Entertainment

Sound may be half of the movie-going experience, but when it comes to immersive themed entertainment environments, sound is even more important. Alcorn McBride’s Director of Sales shares some exciting ways theme parks and similar venues use audio technology to create unforgettable experiences.
By Scott Harkless

Attracting Younger Customers

European retailer Primark uses AV technology to create retail spaces that resonate with younger shoppers. We took a look at their new locations in Boston MA and King of Prussia PA for some tips on using eye-catching video and contemporary music to draw in millennials.
By Dan Daley

AV In Retail

It’s a common refrain in retail that in order to beat online outlets, brick-and-mortar stores must prioritize creating experiences for customers. In this feature, we highlight how some of the biggest names in retail are accomplishing this goal using AVL, and how smaller retailers can incorporate some of their ideas in their own stores.
By Dan Daley

AVent Horizon: Quantum Dots

Advances in display technology have been fast and furious over the past couple of years, and another long-discussed technology is finally getting set to enter the mass market: quantum dots. We shine some light on this fascinating new approach to illuminating displays and discuss the impact quantum dots will likely have on high-dynamic-range imaging going forward.
By Pete Putman, CTS

31st Commercial Systems Integration Survey

Our annual survey of the low-voltage integration community, featuring five-year breakdowns of technology and business trends.
By David A. Silverman

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