Industry POV: Top Three Videowall Trends For Corporate Lobbies

Videowall Trends

There’s no better way to demonstrate your brand’s power and appeal than through videowalls. Here we delve into the top three videowall trends for corporate lobbies.

The corporate lobby is a welcoming area. With so many people coming and going, it sees a lot of traffic. So, what better location than your lobby area to showcase your brand? In a job interview, it’s important to make a good first impression. This approach should be no different for a corporate lobby—a space that is perfectly suited for enterprises that want to put their brand on full display. Not so long ago, pop-up signs and corporate banners were the standard for visuals; today, however, the de facto medium to showcase corporate identity is the videowall. Videowalls come in all shapes and sizes and their capabilities are ever evolving, providing a visual platform that will stop employees, guests and visitors in their tracks. Let’s look to see the latest videowall trends right now, while also looking to the future.

Going Artistic

A typical configuration for a videowall is the classic rectangular array. This format is probably the most common type of videowall, as it’s the most straightforward to mount and it’s easy to create content for. However…

Innovations now available in the marketplace provide an easy way to rotate your displays. Multi-monitor controllers, for example, provide an efficient option for capturing a single source that can then be outputted across multiple portrait- or landscape-oriented displays, creating artistic or mosaic-style configurations.

Why they’re showstoppers: Artistic videowalls are unique because they deviate from the norm. Users can mount screens in any orientation they might wish to and with as much space between them as desired, really allowing the videowall to stand out. These artistic layouts also give content creators an opportunity to flex their creative muscles, as they can build content that takes both the monitor orientation and the spacing into account. For an added layer of artistic license, content creators can have their videowall content complement the décor and furniture that surrounds the monitors.

Going Big

Among midsize to large firms, there has been a growing trend of starting to take advantage of the free “white space” in their corporate lobbies. The latest advancements in multi-display technology have allowed firms to do just that. Technologies that support ultra-high-resolution formats, and that pair (or “bundle”) well with other complementary graphics or multi-display platforms, can facilitate large-scale configurations.

Why they’re showstoppers: Large videowalls are natural showstoppers. If you type “large videowall” into your search engine, you’ll likely see throngs of passersby stopping to admire the application. A videowall deployed in a corporate lobby setting can have a similar effect. As they enter their workplace, employees are reminded of the type of forward-thinking company for which they work; meanwhile, visitors and company stakeholders can take a moment to see the kind of brand with which they are associated. For these installations, bigger really is better.

Going Over IP

One of the most impressive videowall trends is having the ability to go over IP. A videowall with “networking” capabilities provides a tremendous amount of flexibility, as sources can literally be anything—and they can be sent anywhere! By adding capture cards that support physical and IP capture, and encoding and decoding capabilities—with local area network (LAN), wide area network (WAN) and/or internet support—AV integrators can enable their customers to capture and send any content, from any location, to any destination.

Why they’re showstoppers: Capturing any source, for delivery to any location, removes virtually all barriers. Imagine having multiple satellite offices in different geographic regions, but wanting the videowall content to be identical. A single operator can easily achieve this, managing source content from one location and pushing it out, following corporate instructions. On the other hand, you could have a mix of corporate and local content. For example, you could feature dedicated corporate messaging on one portion of the wall while, on the other portion of the wall, you could highlight local content like a daily lunch menu or live TV news feeds. The possibilities are really limitless.

Corporate lobbies that feature videowalls are quickly becoming the norm, as they’re considered an investment in one’s brand. Artistic, ultra-large and networked videowalls are just a few examples of the latest trending platforms in the enterprise lobby space. Installing the right one for your allotted space will allow your enterprise to stand out and really leave its mark.

The next time you walk into a corporate lobby, look at the type of videowall that has been deployed. See if the company’s approach leaves a lasting impression. If not, then it could be an opportunity for you to recommend the company’s next videowall enhancement.

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