It matters less where your solutions go than how they create an integrated experience.
Everyone, everywhere, is talking about experience. In the AV industry, it has special significance.
You don’t always have time to do it, but that’s what an association is for.
A discussion with hospitality designers sheds light on a trend the AV industry must be part of.
I think we’d agree, the market for AV solutions is big.
Technology will only take you so far; sell outcomes and solutions.
AV professionals on business conditions, including sales and employment trends.
Getting on the same page as customers is critical to achieving outcomes.
The commercial AV channel is all about adding value to in-demand AV solutions.
I had the pleasure recently of hanging out with technology managers from higher education institutions at an InfoComm on Campus …