COVID-19 Conversations, Video Interviews

Lifeline AV Discusses Integration Best Practices Amid COVID-19 Pandemic

Lifeline AV

Dan Ferrisi, Editor of Sound & Communications, chats with Scott Wright, President of Lifeline Audio Video Technologies, about how AV integrators can continue to maintain strong business and a growth trajectory amid the challenges presented by COVID-19. For Wright, the key is proactive communication with clients, as well as a solution-minded focus. He believes that integrators that approach their business sale by sale will have challenges, whereas relationship-centered integrators like Lifeline AV have found a way to thrive. He also touches on the burgeoning “drive-in” trend.

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