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ISE Looks Forward To Barcelona Debut

ISE, Integrated Systems Europe

Planning for Integrated Systems Europe (ISE) 2021 is well underway with its organizers, Integrated Systems Events. The 17th edition of ISE is set to take place at its new home at the Fira de Barcelona, Gran Vía, in Barcelona, Spain from February 2-5. The exhibition center plans to reopen for business this September, following collaboration with risk-mitigation consultancy AON and the Hospital Clinic of Barcelona, which will determine the specific security criteria for holding B2B events at the venue later this year.

More than 850 technology and solutions providers have already committed to participate at ISE 2021. Over 55,000 square meters of exhibition floor-space has been confirmed for nine dedicated technology zones. This represents a five-percent increase on the total floor space booked for the 2020 show. ISE’s nine technology zones include Audio, Broadcast and Content Creation, Digital Signage and DooH, Education, Live Events, Residential, Smart Building, Unified Communications and VR/AR/XR.

A significant development for ISE 2021 is its partnership with The Next Web (TNW). In conjunction with ISE, TNW will present Growth Quarters, four days of keynotes and presentations addressing all aspects of business growth and scale-up, presented by technology innovators and experts. TNW will also present Fast Lane, where start-ups create solutions that address specific “pain points” within AV businesses.

In addition, a five-day solutions-themed series of 14 conferences will cover a wide range of topics including digital signage, design and build, control rooms and XR. The extensive program has been devised in association with ISE co-owners AVIXA and CEDIA. Both associations will also produce their own dedicated series of training sessions and themed events.

“ISE is committed to delivering an engaging in-person event in Barcelona and is taking all necessary steps to deal with the new post-pandemic reality that will impact those attending exhibitions and conducting international business,” Mike Blackman, Managing Director of Integrated Systems Events, commented. “The Fira de Barcelona has partnered with AON and the Hospital Clinic de Barcelona and other experts  to create a set of safety protocols that are designed to guarantee health and safety around the conditioning of spaces and the regulation of visitor flows. This work started in April and involves risk evaluation, the creation of mitigation strategies and an action plan. Once completed, guidelines for event organisers and exhibitors will be communicated.”

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