Guitar Center has acquired Illinois-based AV integration firm Tunnel Vision Technology Inc., (TVTI). The announcement was made by Guitar Center CEO, Ron Japinga. TVTI is the latest addition to Guitar Center’s Business Solutions Group, which added San Francisco Bay Area-based Audio Visual Design Group (AVDG) to its portfolio last year. With the addition of TVTI, Guitar Center’s Business Solutions Group will now offer design and integration services to commercial and residential customers in the Midwest.
Under the direction of Doug Carnell, Guitar Center VP of Business Solutions, the company has been looking for and evaluating such opportunities. Carnell remarked, “For the last year, Guitar Center has been looking to bring in unique and trusted design and system integration firms that are seeking a like-minded strategic business partner focused on the opportunities in the B2B integration sector. With TVTI, we have found such a firm.”
Founded in 1999, and with offices in Chicago and Bannockburn IL, TVTI offers personal and comprehensive in-house project management, AV design, installation, programming, IT and 24-hour service.
“The Business Solutions Group is a cornerstone of our current strategic plan to grow Guitar Center’s B2B services,” Japinga added. “Business-to-business has always been an important sector for GC, and our current model, including the recent acquisition of AVDG, provides a highly bolstered set of resources and boots on the ground as we partner with established firms nationwide. We are excited to add TVTI to this roster, and we are continuing to look at other opportunities in key markets.”