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Dara AV, Formerly JD Systems, Reveals New Branding Initiative

Dara AV, formerly JD Systems, has rebranded with a new name, new website and new company logo, all part of an initiative to further differentiate itself from competitors.

The Staten Island NY-based integrator has been designing and installing audio, visual, lighting and control systems for more than a decade. Founded in 2008, Dara AV launched out of owner and founder Jak Daragjati’s home, as an offshoot of his business as a nightclub DJ. Inspired by the technology behind the sound and video systems he used every weekend — and disheartened by sub-par equipment in many venues — he began repairing, upgrading and providing systems to nightclub and restaurant owners.

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“I want people to know that our company is exactly the same,” Daragjati said. “We have the same employees, we carry the same brands, and we have the same commitment to quality and personalized service. At the same time, it was important to differentiate my company from competitors. I wanted a company name that reflects who I am, the company’s legacy and its future. There is only one Dara AV. When businesses hire us for their audio, visual, lighting and control systems, they know they are getting the best — backed by my name and my personal guarantee.”

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