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Broadsign To Acquire Ayuda Media Systems

Broadsign has reached an agreement to acquire out-of-home (OOH) enterprise business solution Ayuda Media Systems. Both companies are headquartered in Montreal. The combination of Broadsign and Ayuda will enable OOH media owners to streamline business operations across all of their inventory, digital and classic. The transaction is expected to close in the second quarter of 2019.

“This is a tremendous opportunity to bring together two market leaders in OOH software,” Burr Smith, President and CEO of Broadsign, said. “Together we can help media owners drive greater efficiency in their business while at the same time realize the full potential of the industry as it becomes increasingly digital. The OOH industry has never been in a better place. However, to accelerate growth even more, media owners and their advertisers need access to the most innovative capabilities available, such as tools for revenue optimization and the ability to sell via programmatic buying channels—both of which we can help them access.”

Last year, Broadsign evolved from a content management system to a DOOH marketing platform and launched three new products, including its programmatic DOOH solution, Broadsign Reach. With the acquisition of Ayuda Media Systems, the company will employ 230 people globally and power over 425,000 signs around the world, including more than 180,000 digital signs. This transaction represents the first acquisition in Broadsign’s 15-year history.

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