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Arista Corporation Forms Projection-Mapping Partnership With RabCup

Arista Corp., a global manufacturer of products for the commercial AV installation market, and Los Angeles CA-based RabCup have formed a partnership to address the challenges and misconceptions common in the area of video projection-mapping technology. Video projection mapping is a projection technology used to turn objects—often irregularly shaped—into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings, small indoor objects or theatrical stages.

By combining Arista’s Video Projection-Mapping Turnkey System, which incorporates a 4U rack mount computer powered by an Intel Xeon 10-core processor combined with the company’s ARD-5816 HDBaseT transmitter, Arista brings a compact, all-in-one technological solution to the video projection-mapping equation. Complementing this is RabCup, which is offers a full-service tech-driven production company specializing in projection mapping, holograms and unique video solutions.

RabCup’s projection mapping examples include Wiess Energy Hall’s EFX 3000,  a 42-person moving ride that takes participants through the through the oil drilling process; Coachella Cryochrome, which debuted at Coachella 2014; and Interactive Touch Walls, which are often used for trade shows and activations. Arista and Rabcup, combined, offer a complete solution for event venue installation sales, service and support.

“I have always had a passion for video creation, and the possibilities offered by projection mapping technology are astounding,” AJ Freysteinson, CEO of RabCup, said of the partnership. “With their comprehensive, easy-to-transport projection-mapping system, Arista takes the guesswork out of the equation and enables content producers to focus on the creative aspects of the process. I have every confidence that, as more AV integrators and creative professionals gain exposure to the possibilities projection mapping offers, the market will experience a dramatic uptick.”

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