The combined companies intend to become the driving force of the transition to IP video for live production, with NDI and SMPTE 2110 each serving different needs. The company will deliver end-to-end workflows for all levels of production and software-based products and services for media, sports, entertainment, education, enterprise and esports.
“Combining our organizations allows us to pursue our joint vision of software-based video production, leveraging the power and flexibility of computing and IT-based systems,” Michael Hallén, Vizrt CEO, said. “The combined business will be very well positioned to deliver turnkey systems that give creative power to any organization that has ambitions of producing content for any output platform.”
Michael Hallén, current President & CEO of Vizrt, will lead the business. Dr. Andrew Cross, current President & CTO of NewTek, will assume the role of President of Research & Development of the combined company. Both companies will present to customers, partners and press at NAB on April 7 at the Las Vegas Convention Center.