Ross Video has announced the acquisition of D3 LED (Dynamic Digital Displays) from Southpaw Live. Based in Rancho Cordova CA, and with remote offices in New York NY, D3 has more than 15 years’ experience creating LED displays for highly recognized brands. D3 is Ross Video’s 18th acquisition since 2009, and it follows the acquisition of Primestream last quarter.
Founded in 2006, D3 is a prominent company in indoor and outdoor LED displays, as well as LED-processing, content-management and playback systems that can generate, process and distribute video to epic scales (more than 100 million pixels in one AEPIMS system).
“We’re excited to welcome the amazing D3 team to Ross,” Ross Video’s CEO, David Ross, said. “D3 is in a class of their own for LED-processing technology and the services that make customers succeed! They are innovators who were first to market with many technologies, including IP data/video distribution between LED controllers and receivers using their True Element technology to deliver the highest quality imagery. It’s great to add another world-class brand to the Ross family, and I can’t wait to have our R&D [research and development] teams collaborate and help our customers overcome their creative, business and technical challenges.”
Meric Adriansen, VP of Ross D3 LED, said, “We are very excited about the future and the benefits that our combined technical expertise will deliver to our customers. Our focus will be on creating products that enable our customers to communicate better with their customers. Whether that is to capture more eyeballs, tell a more compelling story, or entertain and educate them better, Ross D3 LED will be there every step of the way.”
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