Masque Sound, a theatrical sound reinforcement and installation company, is launching a Production Services division (MPS). The newly created division provides equipment rentals and production services for live and recorded events for clients outside of Masque Sound’s Broadway theater productions business. MPS serves shorter-term applications, including concerts, TV shows, corporate presentations, galas and other special events.
The idea of creating MPS began when Masque Sounds’ Matt Dale and AJ Nittoli were providing production services and equipment for a Meyer Sound demonstration in South Carolina. In between system tunings, the duo discussed the possibility of Masque Sound providing services like these as a separate business entity. The concept took off from there.
Masque’s Production Services division differs from Masque Sound’s core business as a custom rental package provider by offering system design, shop prep, show labor services, audio-system maintenance and custom-electronics work. With a network of technicians that work in all departments, MPS can provide the full range of services if requested.
“We are excited to announce the launch of our new Production Services division,” Dale said. “Masque Sound has a deep knowledge base and equipment pool. Leveraging these resources seemed logical to grow the business. The new division allows our in-house talent to exercise their abilities within the Masque Sound brand while utilizing the inventory Masque Sound already owns and maintains.”