K-array has launched K-array USA by opening a new facility located in the Greater Boston area. From this facility, the Italian manufacturer will directly oversee the operations of the sales, marketing and service of K-array’s audio solutions in the US.
The new operation, in effect as of December 1, is headed by K-array Global Business Development Director, Rusty Waite. Waite will work alongside manufacturer representatives SG Western, Marketing Concepts and On The Road Marketing, with each company covering its respective territories to grow the brand in the market.
“It is the right time for us, in regards to the company’s growth, to invest more of our resources into the expansion of K-array in the United States,” Waite explained. “It increases our accessibility and provides us with the opportunity to build stronger relationships with US customers, which is crucial for long-term success in the US.”
Although K-array USA is currently building a team of experts, the company plans to take advantage of The NAMM Show next year, hoping to use the show to introduce the new members of the K-family to the rest of the industry. The NAMM Show will take place from January 24 to 27 in Anaheim CA, and K-array will have a demo room there, from which the company will offer hands-on demonstrations of its products.