The process of ranking higher in Google search results is called Search Engine Optimization or “SEO.” And though often painted as a panacea—an end all, be all for an AV company’s online marketing—the truth is that SEO is time-consuming, resource-intensive and complicated. BUT, with the right strategy, and the right guide, it is entirely possible to achieve high Google rankings for your AV company, whether you’re an integrator, a design consultant, a manufacturer or a distributor/supplier.
Adjunct Professor and International Speaker John Bertino will discuss:
- The fundamentals of how search engines find your AV company
- How business owners can discriminate between fact and fiction related to search engine optimization
- How to protect yourself from the pervasive sales speak disseminated by alleged SEO gurus
- Actionable SEO and content strategies that can be implemented right away to help your AV company achieve results
About our Presenter:
Certified inbound marketer John Bertino is the owner/ founder of The Agency Guy, Inc.; a disruptive agency search firm that consults with brands on marketing strategy and vendor selection. In addition to The Agency Guy, John is an adjunct professor at Drexel University and the creator of Drexel’s Digital Marketing Certificate program. John also teaches for SCORE across the country, contributes content to Forbes and the founder of San Diego’s largest digital marketing club, The SoCal Marketing Club.
This free webinar will take place on June 12 at 1 p.m. EDT. To register, click here.