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AVIXA Names Sarah Joyce Chief Global Officer


AVIXA has named Sarah Joyce the association’s next Chief Global Officer. Joyce takes over the role from Terry Friesenborg, who will retire at the end of the year. Joyce comes to AVIXA after nearly 12 years at Electrosonic Ltd., most recently serving as the company’s Managing Director. She and Friesenborg will jointly manage AVIXA’s global operations for the remainder of this year to ensure a smooth transition.

“I am delighted to be joining AVIXA,” Joyce said. “I have long admired how the association has evolved and developed over the years, particularly in its expansion of member services and international growth. Around the world, the AV industry comprises many types of organizations delivering a variety of solutions and services; we are a broad and powerful community. I look forward to working with AVIXA’s talented staff and global partners to help our industry harness innovation, further encourage diversity, and grow the market for audiovisual experiences and the people who create them.”

In her position as AVIXA Chief Global Officer, Joyce will oversee all of the association’s activities outside North America, including member services, education and certification delivery, standards adoption, government relations and expositions. In addition, she will sit on the boards of Integrated Systems Events (ISE), InfoCommAsia Pte Ltd. and TecnoMultimedia InfoComm, as well as other regional operating units.

Prior to this appointment, Joyce served on the AVIXA Board of Directors from 2013 to 2015. She also organized the inaugural Women of InfoComm Network Breakfast at ISE in 2015, helping establish the AVIXA Women’s Council, which now supports more than 32 groups around the world.

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