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Author Srinivas Rao To Headline TIDE Conference At InfoComm 2019

Srinivas Rao

Srinivas Rao, best-selling author and host of the podcast “The Unmistakable Creative,” will headline AVIXA’s TIDE (Technology. Innovation. Design. Experience.) Conference at this year’s InfoComm show in Orlando FL. The TIDE Conference will take place at the Orange County Convention Center on June 11, before the InfoComm show floor opens.

Rao will join a speaker lineup of designers, brand marketers, architects, integrators and live events producers who will share their perspectives on the role AV technology plays in different environments to elevate experiences.

Rao is the host and founder of the podcast “The Unmistakable Creative,” as well as the author of “An Audience of One: Reclaiming Creativity for Its Own Sake,” “Unmistakable: Why Only is Better Than Best” and “The Art of Being Unmistakable.” He writes and speaks about how organizations and individuals can increase their productivity and stand out by expressing their creativity.

“We live in a world where every individual and organization has a microphone,” Rao said. “When a business doesn’t understand or can’t articulate their unique value proposition, they will drown in a sea of noise. The temptation is to look at competitors. But mimicry is a short-term fix that will make your products and services obsolete in the long run. At TIDE, we’ll uncover what makes an organization truly unique and develop the mindset required to take creative risks that lead to innovative products and services.”

The keynote presentation will complement a series of talks and panel discussions, breakout sessions, workshops and networking opportunities. To learn more about the TIDE conference and to register, visit

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