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Guitar Center Acquires AVDG

Guitar Center has acquired Audio Visual Design Group (AVDG). AVDG will serve as a key element of Guitar Center’s Business Solutions Group and expansion into integrated solutions. AVDG offers system design and installation in both the corporate and the residential market sector, providing Guitar Center with a channel to serve those markets as it continues its outreach into the world of B2B solutions. AVDG will operate as a dedicated arm of the Business Solutions Group, expanding the scope of personalized, account-based services offered by the division.

Doug Carnell, Guitar Center’s VP of Business Solutions, said, “Guitar Center has been seeking opportunities to bolster our Business Solutions Group, and we have found an ideal partner in AVDG. This mutually beneficial relationship will provide AVDG’s team the vast resources offered by Guitar Center, while opening up Guitar Center’s Business Solutions Group to opportunities in the commercial and residential market sectors.”

More than 80 people comprise AVDG’s staff, which includes programmers, installers, design engineers and technicians from diverse sectors that include gaming, high tech, financial, legal, healthcare, education and hospitality. In 2014, AVDG was acknowledged as one of the fastest-growing private companies in the San Francisco Bay Area.

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