The Digital Signage Federation (DSF), an independent not-for-profit trade organization serving the digital signage industry, has established the Global Digital Out-of-Home (DOOH) Council, an affiliate organization with a worldwide purview, specifically to support the needs of companies involved in the intersection between out-of-home advertising and the digital signage industry.
The primary objective of the DSF Global Digital Out-of-Home Council is to provide a resource for DSF members to build their capacity to support out-of-home advertising companies, agencies and brands. Much of this capacity will be developed through conformity of analytics, ad buying and technology deployment. In 2017, the 15-person council will develop a plan, which may include, but will not be limited to:
- Identifying gaps in the commercial relations between out-of-home advertisers and digital signage networks and plan for ways to bridge these gaps using the platform of the DSF.
- Adoption of existing industry standards and practices, all of which will be communicated to DSF members,
- Creating professional development resources for the digital signage industry to provide a broad understanding of ad buying practices,
- Working with related industry associations to collaborate on aligning the goals of signage technology and out-of-home advertisers,
- Creating an environment where qualified digital signage suppliers and networks can support the business interests of advertisers.
The newly appointed council leadership continues to develop. European appointments will be made by London Digital Signage Week, May 8-12, 2017.
Representatives currently appointed to the council include:
- David Krupp CEO, Kinetic North America
- Kym Frank President & CEO, Geopath
- Matthew Hurwitz Manager, International Creative Advertising, Sony Pictures
- Susan Danaher Head of Advertising Sales & Marketing, TouchTunes Interactive Networks
- Michael Provenzano Founder & CEO, Vistar Media
- Michael Cooper Global CEO & President, Rapport Worldwide
- Sheldon Silverman CEO and Founder, SmartBomb Media Group
- Jeffrey Martin President & CEO, Right Media Solutions
The Digital Signage Federation Global Digital Out-of-Home Council leadership may call on the DSF membership for input and direction, but all Council activities will be posted regularly on the DSF website at www.digitalsignagefederation.org/events.