Christie (Cypress CA) has acquired Montreal, Canada-based Arsenal Media Inc., a digital signage agency specializing in experiential installations, interactive content and strategic digital signage installations. Arsenal Media will become Christie Creative Media Services, operating within Christie’s Global Professional Services group. Sean James, Vice President, Global Professional Services, who will oversee this operation, said, “We are committed to better serving our customers with end-to-end digital and experiential installation solutions. Arsenal Media’s expertise in creating award-winning content, supported by a common thread strategy from concept to implementation, will allow Christie to broaden its digital signage capabilities. This acquisition is very timely, given industry participants are increasingly gravitating toward providers with comprehensive offerings.” Arsenal Media’s track record includes delivering high impact digital signage and experiential installations with high-profile companies. As part of the acquisition, Arsenal Media’s Co-Founder, Denys Lavigne, will join Christie as the Senior Director, Experience Strategy and Creative Services within Global Professional Services. Speaking about the synergies being created, he said, “We have cultivated an excellent relationship with Christie over the past six years, and this blending of expertise makes for a natural progression for both groups. We share a common passion for exceeding customers’ expectations and, as part of the Christie family, we feel we now have all of the tools to continue delivering next-generation digital signage experiences for our clients.” The only impact to Arsenal Media’s existing client base is that they now gain access to a broader scope of services and expertise. Founded in 1999, Arsenal Media is a creative agency specialized in the development of experiential digital signage projects and innovative interactive installations. The company’s understanding of the digital signage media blends solid creative and technical skills that help clients define, create and deploy best-of-class digital experiences. Some of Arsenal’s recent projects can be seen on Christie’s YouTube channel.