AVIXA POV: The Many Sides Of Digital Signage
The role of digital signage during the pandemic and beyond.
The static signs of the past have becoming passé…even boring. At a time when everyone’s shopping for 4K television sets and grown accustomed to eye-popping digital images on movie screens, it’s digital signage that grabs people’s attention, conveys messages effectively and enhances consumers’ experiences. Digital signage can be found in virtually every commercial venue that Sound & Communications covers, including houses of worship, education campuses, corporate facilities, retail stores, airports, casinos, hospitals, restaurants, hotels, theme parks and attractions, stadiums and arenas, museums and more. We cover every aspect of digital signage technology, including displays, software, video scalers, cabling and interactive touch overlays. Each month, Shonan Noronha, EdD, pens our “Sign Age” column, in which she explores the latest technologies, applications and implications of digital signage. Often, the column cites a specific venue’s usage of the technology, discussing how it has enhanced that venue’s success.
The role of digital signage during the pandemic and beyond.
Projection is lending itself to impactful, informative signage without limitations.
Six digital-out-of-home (DOOH) technology platforms are coming together to bring standardization to DOOH venue data and help drive programmatic DOOH forward.
Key considerations for in-person attendees and streamers.
Eliminating menial tasks empowers us to focus on design and creation.
The home of the Texas Rangers and the 2020 MLB playoffs proves AV is key to live sports.
The next retail experience, shaped by the online experience.
AVIXA’s Dave Labuskes and the Digital Signage Federation’s Len Dudis discuss the organizations’ newly formed strategic partnership.
Mount Airy Casino Resort emphasizes AV to drive deluxe sportsbook and poker room.
Technology will play a key role.