The static signs of the past have becoming passé…even boring. At a time when everyone’s shopping for 4K television sets and grown accustomed to eye-popping digital images on movie screens, it’s digital signage that grabs people’s attention, conveys messages effectively and enhances consumers’ experiences. Digital signage can be found in virtually every commercial venue that Sound & Communications covers, including houses of worship, education campuses, corporate facilities, retail stores, airports, casinos, hospitals, restaurants, hotels, theme parks and attractions, stadiums and arenas, museums and more. We cover every aspect of digital signage technology, including displays, software, video scalers, cabling and interactive touch overlays. Each month, Shonan Noronha, EdD, pens our “Sign Age” column, in which she explores the latest technologies, applications and implications of digital signage. Often, the column cites a specific venue’s usage of the technology, discussing how it has enhanced that venue’s success.