At a time when the commercial audiovisual landscape is more competitive than ever, good business advice for the systems integration channel has never been more essential. Margins on products are low, and shrinking. The public’s tastes change rapidly, with today’s hot technology (for example, 3D) rapidly being supplanted by something different. Sound & Communications has its finger on the pulse of business trends among systems integrators, contractors, consultants, design-build firms and manufacturers. Each month, we publish “Industry POV,” “Integrator’s POV” and “Consultant’s POV” articles in which respected industry executives write thought-leadership essays. They complement our monthly “AVIXA POV” and “NSCA POV” articles, in which our industry’s trade associations comment on the issues of the day and help bolster their members’ success. Our thought-leadership articles are always informative and never a sales pitch, befitting Sound & Communications’ reputation as our industry’s leading resource.