BTS Informa (São Paulo, Brazil) and Exponation (Atlanta GA) have finalized their agreement and the debut of DSE South America, July 21-24, 2015, in São Paulo, Brazil, at the Anhembi pavilion, co-located with SERIGRAFIA SIGN FUTURETEXTIL. Exponation, LLC, is the founder, owner and operator of Digital Signage Expo (DSE) in Las Vegas NV. BTS Informa, organizer of SERIGRAFIA SIGN FUTURETEXTIL, ABF, Futurecom, Agrishow and Fispal Food Service, among other shows, will organize the event.
The expectation is to create a superior education, business and networking opportunity for more than 10,000 qualified attendees from the Latin American digital signage market. According to the sponsors, DSE South America will serve this market’s demand for education and information with a high-quality conference program and an array of products and technologies from worldwide exhibitors on the show’s exhibit floor.
“Digital Signage in Latin America is growing significantly,” commented Angelo Varrone, CEO/Chairman of Exponation, LLC. “Brazil is one of the best potential digital signage markets in Latin America and is the main business entry into this region. We partnered with BTS Informa because of their significant resources, as well as their highly professional trade show production and promotion track record. With this new long-term partnership, we are confident that DSE South America will quickly become the premier event in Latin America.”
According to Informa Group Brazil’s CEO, Marco Basso, the partnership is strategic and will bring significant benefits to the digital signage market in Latin America while becoming the premier digital signage event in the market. “Our objective is to establish DSE South America as the leader in this market, offering attendees a broad assortment of education, new products and services.”