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AVIXA POV: The Next 50 Years

Why we changed our name and super-sized our mission, while celebrating the industry’s legacy.
AVIXA

Hi, my name is Dave, and I’m the proud CEO of AVIXA, the Audiovisual and Integrated Experience Association. InfoComm International has become AVIXA, and we have thousands upon thousands of people in the AV industry to thank for that transformation. It reflects the industry’s remarkable success and evolution over the last many years, as well as where we expect it to take us over the next 50. Technology has come a long way—fast. And innovative AV integrators have turned technology into solutions, which create experiences, which lead to positive outcomes—from collaboration, to communication, to entertainment—for customers all across the world.

That transformation doesn’t mean we’ve changed the names of our successful trade shows. We just had a record InfoComm 2017 in Orlando FL, the latest in a string of best-ever shows from China to Mexico. We expect to have a record InfoComm 2018 in Las Vegas NV next year and, in February, a record Integrated Systems Europe (ISE) in Amsterdam, Netherlands.

AVIXA is the owner and producer of InfoComm trade shows around the world. AVIXA is the co-owner, with CEDIA, of ISE. We’re proud of those shows, and we’re proud of plowing the resources raised from those shows right back into programs that benefit our industry.

This is a different AV industry than it was in 2005, when we shed the International Communications Industries Association (ICIA) name. The trade organization that represents this industry needs to reflect that change. We are committed to advancing the audiovisual industry, creating a hub of community and collaboration, and acting as a catalyst for market growth around the world.

AVIXA reflects three important characteristics of the association, its members and the industry that we represent. First, AV is who we are. Despite all the talk about convergence, audio and video are the proud building blocks of everything this industry is about. It was true in 1939 when we were founded, and it’s still true today.

Second, integrated experiences—IX—are what we create. Experiences require not just technology, but also the right content and space, integrated together to achieve a desired outcome, whether that outcome is rich communication, a deep understanding or just plain wonder—the “wow” that attracted so many of us to this industry.

Finally, that last “A” in AVIXA underscores our unique role as an association, representing a thriving industry of professionals who operate in a dynamic, growing marketplace. We operate to benefit both the companies and the individuals who’ve built what we call commercial AV. And we’re committed to programs that maximize their opportunities to succeed, whether they’re AV integrators—the lifeblood of this industry—designers, manufacturers or enterprise technology managers.

Nearly 80 years ago, a group of men got together to figure out how better to sell film projectors to schools. Just a couple years ago, the association those men founded—and the association’s members—put the experience of AV at the center of everything we do. In the modern era of convergence, commoditization and consumerization, the experience of AV is this industry’s clear and enduring value. AVIXA reflects that.

AVIXA also reflects the broader community we want to build…the larger ecosystem of creative people who rely on AV experiences to achieve their goals, but who maybe never saw themselves as AV professionals. I’m talking about content creators, multimedia artists, graphic designers and others. For us and for them, AVIXA is a chance to make new friends and build an even stronger AV industry through the talents and ideas of so many more companies and individuals, all of whom are committed to creating exceptional experiences. We do this not only to attract new participants to our industry, but also to fulfill our obligation to our core members—the integrators, manufacturers and all in our existing channel—through a recommitment of resources to support them more strongly in delivering solutions and outcomes to their customers.

We did not take this decision lightly. At the start, we didn’t intend this outcome. But we’re excited and rejuvenated by it. The more we looked at serving our industry, the more this new identity and our evolving mission became self-evident.

AVIXA remains committed to its core programs, including trade shows, certification, standards, professional training, market intelligence and others. Although a name has changed, what the industry has come to expect from AVIXA has not. In fact, AV professionals can now expect even more from their AV association.

I’m excited to introduce you to AVIXA. Welcome. Find us at www.avixa.org.

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