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Adam Hall Group Launches Corporate Positioning, Continues Growth Expansion

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The Adam Hall Group has announced its repositioning with a specific focus on business customers. Its newly launched corporate image campaign and a range of expansion measures pave the way. The company aims to increase the transparency of its solution portfolio and its service commitment to customers, partners and event technology professionals worldwide. With an investment of more than 20 million euros in two building complexes, it is laying new foundations for the future.

The Adam Hall Group, as both a German manufacturer and a sales distribution company, makes its focus on event technology solutions more explicit for the four professional customer segments: rental companies; AV installers; music instrument retailers and industrial flightcase manufacturers.

The company has a growing portfolio of pro audio, LED lighting, stage equipment and hardware products, and a newly launched corporate website. The new digital presence reflects a personal character and a clear identity, with a focus on people. And the redesigned B2B Webshop provides enhanced customer-orientation features, such as individual pricing, real-time inventory visibility, and detailed information on products, orders and invoice history, and has been designed to provide customers with transparency and increased usability.

Further international market expansion via partnerships, such as those with the Musical Distributors Group in the United States; Siam Music Yamaha Ltd. in Thailand; Great Wall Musical Instrument Co. Ltd. in China; and many others in Asia and the Pacific, the Middle East, Africa and Latin America, are clear indicators that the Adam Hall Group is also growing outside of Europe. The growth is also evident at the company headquarters in Neu-Anspach: With an investment of more than 20 million euros, the new 14,000m2 (150,000 square feet) Logistics Park is under construction to increase warehouse capacity. Almost 10,000 pallet spaces and 17,000 container spaces will be available upon completion in late 2017. In Spring 2018, the Adam Hall Group plans to next open the new Experience Center in the new Adam Hall Str. 1. The architectural hallmarks, designed with business customers, partners, associations and employees in mind, include a fully equipped product showroom, a large theater auditorium for live demonstrations, facilities for the Adam Hall Academy and the company restaurant, Come Together. The integrated R&D department located in the other half of the Experience Center houses an anechoic measuring room, various endurance and climatic test rigs, a photometric laboratory and ample space for designing, modeling and 3D prototyping.

In addition to the coming Experience Center at its German headquarters, the Adam Hall Group maintains showrooms in Singapore, Barcelona, Poland and the US. In direct support of its distribution partners, the partners can also utilize the facilities for product demos and training for their customers.

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