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Prolight + Sound Guangzhou Sees Record Attendance

Prolight + Sound Guangzhou’s 15th event, held in February at the China Import and Export Fair Complex, surpassed industry expectations with 73,986 visitors, an 8.1% increase from 2016. A total of 1250 exhibitors also staged a full spectrum of pro audio and lighting advancements across 130,000 square meters of exhibition space in 13 thematic halls and the extended area of Y Channel.

Commenting on this year’s success, Judy Cheung, Deputy General Manager of Messe Frankfurt (Shanghai) Co. Ltd., shared, “Since the formation of the strategic partnership between Messe Frankfurt and the Guangdong International Science and Technology Exhibition Company (STE) in 2013, Prolight + Sound Guangzhou has envisioned bridging the local and international markets by introducing conceptual and structural changes. As we celebrate the fair’s 15th year, we are humbled by the strong industry support and positive feedback to our show changes.”

Cheung added, “The show’s success underlines the effective partnership we’ve been committed to building, as well as the pioneering position of the show in the industry. We will continue to act in the interests of the pro audio and lighting community to deliver a more international business platform for our exhibitors and visitors.”

This edition was supported by a lineup representing 26 countries and regions. Lijun Yao, Manager of Yamaha Music & Electronics (China) Co. Ltd.’s PA Marketing Department, explained, “To further expand our business for professional speakers in China, we are launching our new CL series digital mixing consoles and TF-Rack digital mixers at this year’s show. The event is getting more influential in the industry, which attracts more professional buyers and distributors from China. We are pleased with the visitor flow and have successfully connected with our target customers, including distributors from the live performance, installation and entertainment sectors.”

Bose Professional Systems is also seeking to expand sales in China for its home and professional speakers, and returned for the second year to showcase its latest ShowMatch DeltaQ array loudspeakers. Joyce Tang, Marketing Manager, remarked, “We regard this show as one of our key marketing channels to meet with quality distributors and partners from the upper and lower supply chains. One of the biggest benefits of joining this fair is the high amount of professional visitors we can reach.”

Tingfei Wu of Relacart Electronics Co. Ltd., remarked, “As this show boasts an esteemed position in the industry, especially in the pro audio sector, we rely on a professional, authoritative and market-oriented platform like Prolight + Sound Guangzhou to highlight our strengths and connect with our global buyers. The show is undoubtedly getting bigger and better, and we are surprised by the remarkable increase in quality buyers this year.”

Sharing the same sentiment regarding visitor professionalism was Alice Lee, Export Manager at Nightsun Pro Lighting Equipment Co Ltd. She commented, “Through the fair, we hope to meet existing and new distributors and agents from all over the world….”

Show organizers broadened the fair’s product profile in response to the burgeoning demands for the karaoke and theater markets in China. The new Theatre K. Pub at Y Channel offerred buyers the latest advancements in the sectors of mini and home theaters, customized installations, smart digital AV and systems integration.

The 13 thematic halls and zones included the Audio Brand Name Halls, Pro Audio Halls, Lighting Halls, KTV Hall, Enping Microphone Hall, as well as the lighting zone at Y Channel and product zones for conference and PA systems, headphones and microphones.

The show had extensive support from industry associations and organizations from Asia, Europe and the US, with presentations covering audio engineering, sound production, KTV, stage design, installation and systems integration. Events also placed a stronger focus on market trends, technical knowledge and business strategies to help participants navigate the evolving pro audio and lighting landscape.

The PLSG Annual Training Course, a highlight of this edition, opened up constructive dialogs between international and local specialists. Topics covered in the course include the application of sound systems and acoustic technology, enhancement of event and stage performance, as well as real-time networking and media networking technology.

The Outdoor Line Array featured 30 local and international brands across three demonstration areas, and a number of technology-oriented forums and seminars were also well-attended. These events include the Audio Engineering Design and New Acoustic Technology, Audio Technology Forum 2017, Audio Technology in Digital Age-Development and Opportunities, China Mini Theatre and KTV Industry Forum 2017 (Guangzhou Section) & Outstanding Mini Theatre and KTV Brand Award Presentation Ceremony, Guangdong Association of Performing Arts Meeting (Performance Venues), as well as Practical Measurement for Pro Audio Equipment.

Prolight + Sound Guangzhou is organized by Messe Frankfurt and the Guangdong International Science and Technology Exhibition Company (STE). For more details and information about the show, click here, or email plsgz@hongkong.messefrankfurt.com.

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