Paula Herman, Co-Founder of Herman Associates and Herman & Almonte Public Relations, and a 40-year veteran of the advertising, marketing and public relations industries, has passed away following a nearly two-year battle with cancer. Herman began her career in advertising at J. Walter Thompson, where she was one of the first women to hold an executive position in the industry. She moved on to the Girl Scouts of America, where she was appointed Graphic Design Director. She also served as a panelist for organizations, such as the Insurance Marketing Communications Association and Women in Communications, Inc. As CEO of Herman Associates, she was one of the first women to found a business in the field. Her clients included Christie, the United States Tour Operators Association (USTOA), The Chubb Group and Big Brothers Big Sisters of NYC. A graduate of Pratt Institute, Paula served for more than 10 years as an Adjunct Professor at Ecole Francaise Attaches de Presse (EFAP)-New York, the US branch of the renowned international school of advertising, marketing and public relations headquartered in Paris. A fund in her name has been established at Memorial Sloan Kettering to support research into finding a cure for her type of cancer. Donations can be made online at http://mskcc.convio.net/goto/paulaherman or by mail to Memorial Sloan Kettering Cancer Center, Amanda Gilstein, 633 3rd Avenue, 28th Floor, New York NY 10017. (Indicate that the gift is in tribute to Paula Herman.) Herman is survived by her husband and agency co-founder, Stu Herman, and her daughters Erica and Dana.