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Creating Value
Creating Value

Digital signage is being advanced with the latest tools in the industry, but creating a sustainable profit center calls for more than simple integration.
By Shonan Noronha, EdD

Published January 2012 |
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Checking IT Twice
Checking IT Twice

Digital signage analysts predict 2012 to be a year of growth, not only in the consumer market, but moving into the commercial sector as well...
By Shonan Noronha, EdD

Published December 2011 |
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Teaming UP
Teaming Up

Many stadiums have made a commitment to digital signage deployment as part of an overall plan to upgrade their video replay control room to HD capability...
By Shonan Noronha, EdD

Published November 2011 |
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Strength
Strength

Research shows that 80% to 90% of the displays shipped through US commercial channels are actually consumer TVs...
By Shonan Noronha, EdD

Published October 2011 |
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Beyond Wayfinding
Beyond Wayfinding

Using a variety of mobile technologies, entertainment venues are expanding and enriching visitors’ experiences with digital signage..
By Shonan Noronha, EdD

Published September 2011 |
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Development
Business Development

As the economy grows stronger, business owners are questioning what business development really means and how best to implement that for their company.
By David McNutt

Published September 2011 |
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Big Show Business
Big Show Business

Attending a trade show like InfoComm provides a stronger sense of what’s really going on in the industry. This year, digital signage had a major and revealing presence.
By Shonan Noronha, EdD

Published August 2011 |
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Getting Close
Getting Close
The selection of appropriate digital signage in conjunction with localization and target marketing are essential to retail success.
By Shonan Noronha, EdD

Published July 2011 |
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Targeting Detail Signage in Retail
Digital signage displays and controllers have become more affordable for retail owners and easier to use than ever before for the consumer – without sacrificing quality or features.
By Jeff Hastings

Published July 2011 |
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Digital Signage in Healthcare
In collaboration with systems integrator Sensory Environment Design, Amplatz Children's Hospital in Minneapolis used digital signage to lend personality to an otherwise anxiety-inducing setting.
By Shonan Noronha, EdD

Published July 2011 |
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The Show Must Go On
The Show Must Go On
Whether the main attraction is a standup comic, a blues band or Hollywood's latest blockbuster, digital signage is an important part of the package at entertainment venues around the country.
By Shonan Noronha, EdD

Published June 2011 |
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Building Dynamic Solutions
Digital signage deployments at academic institutions are on the increase and are expected to grow significantly over the next few years. Many signage projects are part of an overall AV system in new construction or an expansion of technology in existing...
By Shonan Noronha, EdD

Published May 2011 |
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Vibrant Signs Of Growth
Digital Signage Expo 2011 was a resounding success due to the insights, vision and new directions offered by presenters, as well as the opportunities provided for learning and networking.
By Shonan Noronha, EdD

Published April 2011 |
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Spread The Word
Digital signage for the house of worship (HOW) market is an application that provides opportunities uniquely suited to systems integrators because it is frequently seen as one part of a larger AV solution.
By Shonan Noronha, EdD

Published April 2011 |
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Wonder Walls
Design and deployment of the new generation of cost-effective, reliable and easily manageable videowalls can provide a window into this growing digital signage market segment for integrators willing to think big.
By Shonan Noronha, EdD

Published March 2011 |
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On The Move
New digital signs at airports, train stations, bus shelters and on moving vehicles are catching the a...

Published February 2011

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A New Look
New and improved display technologies shown at tradeshows or in private demos during the last few months embody some real improvements in...

Published January 2011

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High Resolutions
It’s traditional at this time of year to think about goals and aspirations for the New Year, and reflect upon important areas in our lives that could stand some improvement...

Published December 2010

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Stadium dynamics
Thousands of HD screens have been installed at stadiums across the United States this year. Until recently, only LED scoreboards, videowalls and large flat panels in...

Published November 2010

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Fresh menu board selections
The market for digital menu boards is expanding rapidly as managers across all sectors of the food service industry recognize their value. Quick-serve restaurants have been on the fast...

Published October 2010

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Winning Recognition
Industry awards offer recipients recognition among colleagues,
as well as far-reaching publicity. They have also been known to...

Published August 2010

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Focusing on three Cs
School districts across the country are using digital signage to enhance communications with multiple constituencies. Going beyond disseminating...

Published July 2010

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Scene in vegas
Being in Las Vegas is like living inside a digital sign. From the giant LED billboards adorning every hotel and casino to the hawkers on the street wearing...

Published June 2010

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Smooth video play
The choice of media player for a digital signage network may appear to be relatively straightforward, but there are several factors to consider for smooth delivery of HD video or rich media content.

Published May 2010

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Opportunites for AV Pros
AV professionals who fail to educate themselves on the fast-growing digital signage industry are missing the opportunity...

Published May 2010

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Dazzling visions
Digital Signage Expo 2010 showed every sign that this market is ready for prime time...

Published April 2010

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Build your Industry
In less than a decade, digital signage (DS) has grown from a small vertical AV/IT application to a successful market spanning several industries.

Published April 2010

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Mobile interactivity

Interactive mobile signage deployments are on the rise as advertising agencies and marketers continue to look for compelling new ways to engage...

Published March 2010

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Monetize a network

Advertising generates more than 90% of the cashflow associated with digital signage systems, far outstripping total outlays for hardware, software and integration services.

Published February 2010

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Staying In Touch
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Interactive digital signage is poised for rapid growth as touch technologies become scalable and companies discover the value of engaging viewerswith customized content.

Published January 2010

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Engagement Will Drive Growth

Digital signage (DS) will continue to grow in 2010, but only cost-effective, engaging applications are likely to offer sustainable profit opportunities.

Published December 2009

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Deploying DS for sports venues

The integration of a digital signage solution in a sports venue is similar to installing an AV system at any large entertainment space, but there are some key differences.

Published November 2009

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Hospital installations

Digital signage is enabling hospitals, clinics and other healthcare facilities to promote new programs and services, right where viewers are focused on health issues.

Published October 2009

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Using Money From Uncle Sam

Your customers might be convinced that digital signage would further their organization’s objectives but think that they don’t have the budget or funding for it.

Published September 2009

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We're back! Aren't We?

OIt takes considerable time and resources to help customers design and deploy an effective digital signage network.

Published August 2009

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Real opportunity Indicators

Tight client budgets and volatile costs have made it more difficult to integrate digital signage systems profitably.

Published July 2009

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