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New tools help engage viewers.
Digital signage is being advanced with the latest tools in the industry, but creating a sustainable profit center calls for more than simple integration.
By Shonan Noronha, EdD
Published January 2012 | Read More...
Santa’s not the only one going over the top.
Digital signage analysts predict 2012 to be a year of growth, not only in the consumer market, but moving into the commercial sector as well...
By Shonan Noronha, EdD
Published December 2011 | Read More...
Digital Signage Grows In Stadium Applications.
Many stadiums have made a commitment to digital signage deployment as part of an overall plan to upgrade their video replay control room to HD capability...
By Shonan Noronha, EdD
Published November 2011 | Read More...
It's time to educate customers.
Research shows that 80% to 90% of the displays shipped through US commercial channels are actually consumer TVs...
By Shonan Noronha, EdD
Published October 2011 | Read More...
Signage enhances visitor experience.
Using a variety of mobile technologies, entertainment venues are expanding and enriching visitors’ experiences with digital signage..
By Shonan Noronha, EdD
Published September 2011 | Read More...
Integrating two different approaches.
As the economy grows stronger, business owners are questioning what business development really means and how best to implement that for their company.
By David McNutt
Published September 2011 | Read More...
Trends and tools at InfoComm 11.
Attending a trade show like InfoComm provides a stronger sense of what’s really going on in the industry. This year, digital signage had a major and revealing presence.
By Shonan Noronha, EdD
Published August 2011 | Read More...
Localization is the key to success.
The selection of appropriate digital signage in conjunction with localization and target marketing are essential to retail success.
By Shonan Noronha, EdD
Published July 2011 | Read More...
Technology is now for businesses of all sizes.
Digital signage displays and controllers have become more affordable for retail owners and easier to use than ever before for the consumer – without sacrificing quality or features.
By Jeff Hastings
Published July 2011 | Read More...
Interactivity lends personality to an
otherwise anxiety-inducing setting.
In collaboration with systems integrator Sensory Environment Design, Amplatz Children's Hospital in Minneapolis used digital signage to lend personality to an otherwise anxiety-inducing setting.
By Shonan Noronha, EdD
Published July 2011 | Read More...
Performance theaters leverage digital signs.
Whether the main attraction is a standup comic, a blues band or Hollywood's latest blockbuster, digital signage is an important part of the package at entertainment venues around the country.
By Shonan Noronha, EdD
Published June 2011 | Read More...
Educational institutions look for collaboration.
Digital signage deployments at academic institutions are on the increase and are expected to grow significantly over the next few years. Many signage projects are part of an overall AV system in new construction or an expansion of technology in existing...
By Shonan Noronha, EdD
Published May 2011 | Read More...
New visions at Digital Signage Expo.
Digital Signage Expo 2011 was a resounding success due to the insights, vision and new directions offered by presenters, as well as the opportunities provided for learning and networking.
By Shonan Noronha, EdD
Published April 2011 | Read More...
Identify real needs.
Digital signage for the house of worship (HOW) market is an application that provides opportunities uniquely suited to systems integrators because it is frequently seen as one part of a larger AV solution.
By Shonan Noronha, EdD
Published April 2011 | Read More...
Thinking big can grow new business.
Design and deployment of the new generation of cost-effective, reliable and easily manageable videowalls can provide a window into this growing digital signage market segment for integrators willing to think big.
By Shonan Noronha, EdD
Published March 2011 | Read More...
GPS apps lead the way.
New digital signs at airports, train stations, bus shelters and on moving vehicles are catching the a...
Published February 2011
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Advances in display technologies.
New and improved display technologies shown at tradeshows or in private demos during the last few months embody some real improvements in...
Published January 2011
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Gearing up for a New Year.
It’s traditional at this time of year to think about goals and aspirations for the New Year, and reflect upon important areas in our lives that could stand some improvement...
Published December 2010
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Tracking technology and stakeholders.
Thousands of HD screens have been installed at stadiums across the United States this year. Until recently, only LED scoreboards, videowalls and large flat panels in...
Published November 2010
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New solutions meet specific needs and budgets.
The market for digital menu boards is expanding rapidly as managers across all sectors of the food service industry recognize their value. Quick-serve restaurants have been on the fast...
Published October 2010
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Benefits beyond trophies.
Industry awards offer recipients recognition among colleagues,
as well as far-reaching publicity. They have also been known to...
Published August 2010
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School projects seek expertise and service.
School districts across the country are using digital signage to enhance communications with multiple constituencies. Going beyond disseminating...
Published July 2010
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Capturing attention amid visual overload.
Being in Las Vegas is like living inside a digital sign. From the giant LED billboards adorning every hotel and casino to the hawkers on the street wearing...
Published June 2010
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Working together.
The choice of media player for a digital signage network may appear to be relatively straightforward, but there are several factors to consider for smooth delivery of HD video or rich media content.
Published May 2010
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Education is the key to unlock success.
AV professionals who fail to educate themselves on the fast-growing digital signage industry are missing the opportunity...
Published May 2010
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Digital Signage Expo 2010 ups the ante.
Digital Signage Expo 2010 showed every sign that this market is ready for prime time...
Published April 2010
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Or someone else will.
In less than a decade, digital signage (DS) has grown from a small vertical AV/IT application to a successful market spanning several industries.
Published April 2010
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Myriad factors to consider.
Interactive mobile signage deployments are on the rise as advertising agencies and marketers continue to look for compelling new ways to engage...
Published March 2010
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Examining the challenges.
Advertising generates more than 90% of the cashflow associated with digital signage systems, far outstripping total outlays for hardware, software and integration services.
Published February 2010
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Interactivity can grow your business.
Interactive digital signage is poised for rapid growth as touch technologies become scalable and companies discover the value of engaging viewerswith customized content.
Published January 2010
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Content relevance is critical to success.
Digital signage (DS) will continue to grow in 2010, but only cost-effective, engaging applications are likely to offer sustainable profit opportunities.
Published December 2009
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It’s more than just a big AV job.
The integration of a digital signage solution in a sports venue is similar to installing an AV system at any large entertainment space, but there are some key differences.
Published November 2009
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Healthy DS requires intensive care.
Digital signage is enabling hospitals, clinics and other healthcare facilities to promote new programs and services, right where viewers are focused on health issues.
Published October 2009
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Leading customers to technology funds.
Your customers might be convinced that digital signage would further their organization’s objectives but think that they don’t have the budget or funding for it.
Published September 2009
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Qualifying digital signage prospects.
OIt takes considerable time and resources to help customers design and deploy an effective digital signage network.
Published August 2009
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Cost factors in deploying digital signage.
Tight client budgets and volatile costs have made it more difficult to integrate digital signage systems profitably.
Published July 2009
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