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Digital Signage Fuels ‘SMART’ Organizations

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Provide personalized real-time information & easy building navigation.

Do you have clients with conference rooms, boardrooms or lobbies? Virtually all organizations have these spaces, so your answer is likely yes. If you are already installing AV, such as projectors or teleconferencing equipment, into these spaces, digital signage is a natural extension of that work. When people think about digital signage, they often think of digital signs that are installed in retail or hospitality locations for the benefit of customers. However, in a corporate environment digital signage has a number of applications, including information screens throughout the organization, videowalls, interactive wayfinding and emergency notifications. Using digital signage as a tool for corporate communications provides a number of opportunities for the AV integrator and has significant benefits for the customer, including fueling a SMART organization—one that is “Specific, Measurable, Assignable, Realistic and Time-related.”

A New Era Of Communication

With Microsoft’s recent acquisition of LinkedIn, it plans to bring together the “world’s leading professional cloud and network.” With a common mission to empower people and organizations, Microsoft and LinkedIn intend to break down the silos of information that currently exist for professionals and “create more connected, intelligent and productive experiences.” When you connect people with information where and when they need it, you improve productivity, unlock ROI and break down barriers.

Omnivex believes information is fundamental to empowering people and organizations. Providing access to information, while a seemingly simple task, is not always easy or straightforward. To empower, information must be available at the right time on the right device. Imagine an important announcement like Microsoft and LinkedIn made being read by employees hours after it was published in the media. Or, picture an executive heading to the airport to catch a flight that has been delayed, to travel to a meeting that has moved locations, and he is unaware of either change. How about the line manager in a manufacturing plant getting notified the next day or week of important KPIs (Key Performance Indicators) like inventory shortages or product defects? In all of these situations, being able to push information in real-time to individuals, regardless of where they are and to the device that makes the most sense at that moment, provides not only empowerment but enables intelligent decision making and creates a new level of connectivity.

Employee Communications

Digital signs maintained for employees can be immensely useful and help disseminate information quickly, accurately and in a format that is attention grabbing. Employees can be kept updated with real-time external information like the news, weather or traffic alerts, and internal information like KPIs or corporate goals.

KPIs provide actionable metrics that most organizations use to keep their business on track. Historically, KPIs have often been tracked in spreadsheets and scorecards that were distributed on a monthly, quarterly or yearly basis. With the growing popularity of digital screens and digital signage, it is now possible to publish real-time updates to KPIs, as they happen, and keep everyone in the organization informed about how things are tracking. Integrating with back-end applications like CRM (Salesforce, Microsoft Dynamics, etc.) and ERP (SAP, Oracle, etc.) can show performance metric changes as they happen, enabling improved decision making and allowing staff to be more proactive, which increases efficiency. By building an understanding of how the company is performing, you can boost confidence, increase trust with transparency and create a culture of team spirit.

Impress your visitors while reinforcing corporate messaging.
Impress your visitors while reinforcing corporate messaging.

Integrated Digital Workplace

Creating an integrated digital workplace is easier than you think. First, let’s break down what we mean by “integrated.” Integration can take many different shapes and forms. One of the most common approaches is integrating information from various sources, such as news and weather feeds, scheduling systems and technologies, such as sensors and alarms or other Internet of Things (IoT) devices. By utilizing a digital signage platform, organizations can tie together all of these applications and devices to create a unified communications solution. Examples of common applications include:

  1. Emergency notifications: Virtually all organizations need to have a way to notify their employees, customers or visitors of potential fire, health or safety hazards. While audio alarms have long been the standard, visual communication provides a new and unique way to get real-time alerts and information out to people where and when they need it while improving disaster preparedness and safety plans.
  1. Interactive Wayfinding Kiosks: People today are more self-directed than ever. Employees or visitors can have a personalized experience based on real-time information to ensure that they get the most up-to-date information, helping them get where they need to go.
  1. Videowalls: Organizations have the ability to stand out and captivate their audience with multi-display signage. With a software platform, you can do more than just a looped video. Create that “wow” moment with scalable content that will impress any executive, employee or guest.

Whether your clients are large enterprises with employees scattered around the globe, or smaller organizations with multiple departments, the struggle to get specific information to the right people at the right time is still the same. The use of visual communications and technologies like digital signage, interactive kiosks and videowalls provides an opportunity to communicate important messages, emergency notifications and Key Performance Indicators (KPIs) to their employees that can help reinforce branding, improve building navigation, as well as enable informed decision making. By integrating digital signage, your clients have the ability to transform into a ‘SMART’ organization.


Omnivex is a member of the Digital Signage Federation, a not-for-profit trade organization serving the digital signage industry. The DSF supports and promotes the common business interests of worldwide digital signage, interactive technologies and digital out-of-home network industries. To learn more, go to www.digitalsignagefederation.org.

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