Broadsign has acquired Campsite, the Canadian digital out-of-home (DOOH) ad exchange that automates the buying and selling of DOOH inventory. This news follows the recent announcement that Broadsign has acquired Ayuda Media Systems, which was previously covered on our website. Both transactions have closed.
For DOOH media owners, the combination of Broadsign and Campsite will further automate the buying and selling of media inventory, making it easier for agencies and media buyers to find, plan and book DOOH advertising campaigns.
“Broadsign’s goal is to make buying and selling of out-of-home as easy as possible, and adding Campsite’s strengths to our open platform will greatly help with that mission,” Adam Green, SVP and GM of Broadsign Reach, said. “We look forward to working with the Campsite team and all of our mutual customers to build on our collective vision for open programmatic DOOH trading around the world.”
Campsite has partnerships with many of Canada’s major DOOH companies and agencies, among them Pattison Outdoor, Captivate, IDS Canada and Astral. The entire Campsite team has joined Broadsign, and for the time-being, Campsite will operate as an independent division of Broadsign. However, Campsite’s extensive UX and buy-side experience will be immediately tapped to help develop new offerings and features for Broadsign’s open SSP, Broadsign Reach.