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AVIXA Makes Key Hire, Promotion

Dan Goldstein, Rochelle Richardson

AVIXA has promoted Dan Goldstein to the position of CMO. In this role, Goldstein will lead the strategy for AVIXA’s marketing, communications, market intelligence, content creation and delivery, strategic alliances, and new product innovation segments. Goldstein joined the association in 2015 as Senior VP of Marketing and Communications. He led the rebranding initiative from InfoComm International to the Audiovisual and Integrated Experience Association (AVIXA), and he built a market intelligence team focused on providing the AV community with industry analytics and insights.

Goldstein has more two decades of AV industry experience as a professional writer, editor, public relations officer and marketing leader. Prior to joining AVIXA, he served as a senior-level marketing and communications professional at the Integrated Systems Europe (ISE) trade show for seven years.

AVIXA also welcomed Rochelle Richardson, CEM, as the association’s Senior VP of Expositions and Events. Richardson will lead the strategy and operations for the annual North American InfoComm show, in addition to all conferences and events in North America. Richardson has more than 20 years of experience as a leader in exhibition and events management. For the last 10 years, she has overseen LIGHTFAIR International, an annual architectural and commercial lighting show.

“I am delighted to join AVIXA and its vibrant company culture to lead and collaborate with a dynamic team and its members in this key role,” Richardson said. “These are exciting times for the audiovisual industry, where innovation, cutting-edge technology and enhanced experiences are the modus operandi. Together, we will continue to keep AVIXA at the forefront as the expert leader, and explore opportunities to expand its exposition, conference and event offerings in North America.”

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