For the past nine of the 20 years that Penny Carter has worked in IT with Lockheed Martin, she has played a proactive part in developing the organization’s digital signage experience. She helped research, design and deploy digital signage as a means to communicate to the non-wired employees at Lockheed Martin in 2008. Collaborating with multimedia, communications and leadership, her team designed, built and implemented what were the first cafeteria displays of Lockheed Martin Aeronautics employee news, aka Velocity News Network. The deployment for communications has grown to more than 200 displays across the three Aeronautics sites and several satellite locations, as well. Since then, the company has incorporated production metrics into its digital signage solution. This allows various programs to create and upload department-specific content. Currently, there are close to 100 displays utilizing this content particular brand of digital signage.