The IT Factor
Are you leveraging the network?
With the offer by Cisco to purchase Tandberg and the growth of the digital signage market in 2009, this year may be forever remembered as the year the IT market started its takeover of AV.
Published in December 2009
more »»

Engagement Will Drive Growth
Content relevance is critical to success.
Digital signage (DS) will continue to grow in 2010, but only cost-effective, engaging applications are likely to offer sustainable profit opportunities.
Published in December 2009
more »»

Kayye’s Krystal Ball, V.2010?
The author reviews how he did last time, and makes projections for the future.
Almost a year ago, I wrote, in this very space, basically begging the commercial AV channel to get into the digital signage (DS) market
Published in December 2009
more »»

Are AV Integrators Afraid Of Digital Signage?
Get into the market before it’s too late!.
Almost a year ago, I wrote, in this very space, basically begging the commercial AV channel to get into the digital signage (DS) market
Published in November 2009
more »»

Deploying DS For Sports Venues
It’s more than just a big AV job.
The integration of a digital signage solution in a sports venue is similar to installing an AV system at any large entertainment space, but there are some key differences. Stadium and arena signage calls into play several internal teams, such as sponsorship and advertising sales, IT and facilities, and a variety of creative groups.
Published in November 2009
more »»

From The Bottom Up
Technology’s taking a different path..
I just returned from the 2009 CEDIA Expo and, wow, what a show! I was pleasantly surprised to see that CEDIA not only set an East Coast show-attendance record, but that they actually had record educational course attendance and just over 20,000 people through the gates over the first three days of the four-day trek.
Published in October 2009
more »»

Hospital Installations
Healthy DS requires intensive care. .
Digital signage is enabling hospitals, clinics and other healthcare facilities to promote new programs and services, right where viewers are focused on health issues. At some institutions, marketing departments are driving DS initiatives, but the nitty-gritty details of deployment involve other stakeholders.
Published in October 2009
more »»

A New Wave Of 3D
Industry pushes for commercialization. .
Three-dimensional cinema seems to have made a major leap into the minds and craving hearts of the general public with major theatrical film releases this year. Consumer interest in 3D cinema has also been aroused recently by much anticipation of director James Cameron’s Avatar, the first live-action 3D theatrical movie to be released this December. The 3D push is at an all-time high.
Published in October 2009
more »»

HD Over Component Video Is Dead (Almost)
Kick-start to an AV economic recovery?.
Everyone’s used component video for HD. Everyone. In fact, some surveys find that as many of 85% of commercial AV installations using HD are still being integrated over component video.
Published in September 2009
more »»

Using Money From Uncle Sam
Leading customers to technology funds. .
Your customers might be convinced that digital signage would further their organization’s objectives but think that they don’t have the budget or funding for it.
Published in September 2009
more »»

We’re Back! Aren’t We?
In many ways, we should consider ourselves lucky..
Over the past 12 months, the real estate market has been way down. Car companies are collapsing and only staying around because the government is pumping billions of dollars into their market.

Published in August 2009
more »»

Real Opportunity Indicators
Qualifying digital signage prospects..
It takes considerable time and resources to help customers design and deploy an effective digital signage network.

Published in August 2009
more »»

The Lull
Naysayers beware!
This is always when it is. It’s summertime and we take our breaks and return awaiting the calls from customers.

Published in July 2009
more »»

Dollars And Sense
Cost factors in deploying digital signage..
Tight client budgets and volatile costs have made it more difficult to integrate digital signage systems profitably.

Published in July 2009
more »»

Modern Integration Strategies
Charting the pathways to ensure success for in-store media networks..
To understand modern strategies for integrating media networks into retail environments, it is helpful to review their history and development. In-store media has, of course, been with us for quite some time. Static signage, cardboard displays, dump bins, seasonal displays, and hand-drawn price and item signs have long been a staple of retailing.

Published in July 2009
more »»

 

Sound Directions
Focused audio improves digital signage.
Managing the audio component of digital signage can be a complex and daunting task.

Published in May 2009
more »»

 

Building Key Alliances
Expanding DS offerings with maximal efficiency.
Innovation and creativity are fueling growth in all sectors of the digital signage.

Published in March 2009
more »»

 

Striking Visions
Digital signage deployments capitalize on creativity.
Innovation and creativity are fueling growth in all sectors of the digital signage.

Published in February 2009
more »»

Show Me The Money
There is growth potential in digital signage.
Are you taking full advantage of all the revenue streams available to you as a provider of digital signage solutions? One way to expand profit opportunities in an increasingly commoditized digital signage hardware market is to offer more of the services customers need to deploy their signage projects successfully..

Published in February 2009
more »»

Harnessing The Power Of Signage
It’s an FCC mandated opportunity.
Digital signage is a major potential growth area that has been getting a lot of attention of late, as evidenced by the success of last year’s Digital Signage Expo [see “Digital Signage Wins Big,” April 2008].

Published in January 2009
more »»

Digital Video Transition And You
It’s an FCC mandated opportunity.
 
Digital signage is the single most exciting market opportunity available to AV integrators today. By making it easier than ever to display the right content to the right people at the right time, new signage technologies offer all kinds of businesses—from the largest multi-site retailer to the local diner—a variety of highly compelling value propositions.
Published in December 2008
more »»

Implementing Telepresence
Designing and building systems to fulfill client needs.
 
More and more customers are asking systems integrators to create telepresence environments for their companies; that is, live, face-to-face meeting rooms that immerse everyone into the same room, regardless of place or distance.
Published in August 2008
more »»

 

Signs of Progress
Deploying digital signage solutions in retail.
 
Digital Signage has moved beyond the niche it once occupied in the corporate world to become a business-critical communications vehicle, driving investments in infrastructure across multiple industries and business sizes.
Published in July 2008
more »»



Worlds apart...But Across the Table

Telepresence changes the face of conferencing.
  
It has become clear that two distinct definitions of telepresence have formed. They are not necessarily at odds with each other, but the second is a slightly cynical version, couched in more specific and familiar terms used in video collaboration today.
Published in May 2008
more »»

House of Worship: Business
This ‘savior’ promises to give new life.
  On February 18, 2009, all full-power television stations will be broadcasting digital signals, possibly high-definition (HD). Blu-ray has become the high-definition DVD standard.

Published in May 2008
more »»

Dynamic Digital Signage in Education
Technology gets high marks.
  Digital media and communications have come to play a vital role in people’s everyday lives, and a visit to the local K-12 school, college or university campus quickly illustrates the many ways in which individuals rely on audio and visual technologies each day.

Published in May 2008
more »»

Widening Our View
How 16:9 can enchance a church's experience.
  Widescreen flat panels and projectors continue to make huge inroads as the technology becomes less expensive and more prevalent. But do you know why the majority of these units are in those wide formats?

Published in April 2008
more »»

Faith Streams
Where AV and IT meet in the House of Worship segment.
   New streaming media technology and content delivery networks are enabling Houses of Worship to expand their outreach through online live and on-demand services. Video production, capture and editing systems, signal encoders and servers, and networks for hosting websites and streaming media are all part of the mix.

Published in April 2008
more »»

Projector Specs Are Dead part 2
A follow-up to November 2007's discussion.

   If you read my November 2007 “Sight Lines,” entitled “Projector Specs Are Dead,” then you know that my hypothesis is that, no matter what projector manufacturers do and say with the marketing of their specifications, the only thing that matters today is service.

Published in February 2008
more »»

Kayye's Krystal Ball, V.08
The author reviews how he did last time, and makes projections for the future.

    Welcome to the 2008 edition of my Krystal Ball feature predicting the upcoming year for commercial AV, and even some home AV technology, trends and products. If you’re a regular reader of Sound & Communications, you know that, each year, I actually start by reviewing my own previous predictions (see Sound & Communications, December 2006, and my “Sight Lines” update in the June issue).

Published in December 2007
more »»


Previous Articles:

» Trends in Integrated Signage Software -Nothing against the currently dominant software used wherever digital signage is deployed. Scala, Harris InfoCaster, 3M Digital Signage, Helius, VertigoXmedia, Wireless Ronin, StrandVision and all the rest are very good at what they do. (Published in Fall IT/AV 2007)

» At War Over Flash - Adobe Flash is the common format for most digital signage. Back at NAB 2007, Microsoft declared war on Adobe by coming out with a competitor to Flash, called Silver- light. It will be a pretty good war for us. (Published in Fall IT/AV 2007)

» Display Excitement - Beginning at the Society of Information Display (SID) conference in Long Beach in May, and continuing on through the InfoComm show down the road in Anaheim in June, then the US Flat Panel Display conference in July (up the road in San Jose) and the Siggraph computer graphics conference (back down the road in San Diego) in August, the makers of commercial displays put on some fireworks for the hot months in California. (Published in Fall IT/AV 2007)

» Sign of the Times - Choices such as the type of display screen, the number of screens, where they’ll be located, how they will be connected and the type of engine that will drive them tend to dominate the development of a digital signage network... (Spring IT/AV '07)

» The Long-Delayed 3D Revolution is Here -3D is here again,this time to stay. (Spring IT/AV '07)

» A Display Futures Market? - Different approaches affect pricing. (Spring IT/AV '07)

» Kayye's Krystal Ball Mid-Year Review - Updating predictions made in December 2006. (Jun '07)

» Zero Defects in AV - Exploring the value of defining quality. (Jan '07)

» Kayye's Krystal Ball—V.07 - The author reviews how he did last time—and what he sees for the future. (Dec '06)

» Video Evolution - The hospitality market is brimming with opportunities. (Oct '06)

» Deciphering Display Trends - Autostereoscopic 3D, OLEDs and finding the elusive profit. (Sep '06)

» What Difference Does The Box Make? - All those video encoders... (Feb '06)

» A Thousand Years of AV? CONCLUSION - A look back at the true beginnings of our industry.
(Dec '05)

» A Thousand Years of AV? Part 2 - A look back at the true beginnings of our industry. (Nov '05)

» The Next Big Thing… - It has changed each decade. What’s next? (Nov '05)

» A Thousand Years of AV? Part 1 - A look back at the true beginnings of our industry. (Oct '05)

» 3LCD versus DLP - The 'battle' is just beginning. (Sep '05)

» Professional Flat Panel Mount Installation - Safety, security and aesthetics are important. (Jul '05)

» Display Innovations - These are key to our business success going forward. (Dec '04)

» HD: The Pieces Are Coming Into Place - Consumers are driving the market, putting downward pressure on costs. (Dec '04)

» Network Video Multicasting - Will MPEG video kill your network? (Oct '04)

» Electronic Signage Networks: Next ‘Killer App’ - Technology integration is the key to ESN's success. (Sep '04)

» Electronic Signage Networks - ESNs can play a role in homeland security in addition to traditional applications. (Jul '04)

» Demand for Display Wall Controllers Increases - Presentation and display technologies today are more closely interwoven with the IT environment than ever before. (Jan '04)

» Demand for Display Wall Controllers Increases (Part 1) - This IT/AV application offers a growing opportunity for systems integrators, ranging from traffic management to defense and emergency response to telecommunications. (Nov '03)

» LCD & Plasma Displays: A Comparison (Aug '03)

» Color Display Calibration Basics - Understanding how we perceive color, and how electronics create color, helps produce consistent displays. (Mar '03)

2003 - 2009 Archives
 

Video
Audio
IT/AV
Applications
Business


Editorial Team
Masthead
Back Issues
Subscription
Blue Book
More Information
Privacy Policy
 
  Video Celebrating
50 Years of Sound & Communications
Rock 'n' Roll
50th  

 

 

 

 

© 2009 Testa Communications | Privacy Policy